A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
Jesse King, Christopher Yencha, Leslie Koppenhafer, and Robert Madrigal
| Year of publication: |
2022
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|---|---|
| Authors: | King, Jesse ; Yencha, Christopher ; Koppenhafer, Leslie ; Madrigal, Robert |
| Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 41.2022, 4, p. 353-367
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| Subject: | advertising | Colavita effect | differences-in-differences analysis | direct-to-consumer advertising | distraction | moment-to-moment data | risk | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing | Werbung | Advertising | Arzneimittel | Pharmaceuticals |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/07439156221101581 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384452