A closer look at reference price : a commentary
Angela Y. Lee
| Year of publication: |
2013
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|---|---|
| Authors: | Lee, Angela Y. |
| Other Persons: | Cheng, Lillian L. (reviewed) ; Monroe, Kent B. (reviewed) |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 26519550. - Vol. 3.2013, 3, p. 151-154
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010186083