A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
Wayne S. Desarbo, Rajdeep Grewal, and Crystal J. Scott
| Year of publication: |
2008
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|---|---|
| Authors: | DeSarbo, Wayne ; Grewal, Rajdeep ; Scott, Crystal J. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 3, p. 280-292
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| Subject: | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Räumlicher Wettbewerb | Spatial competition | Marktforschung | Market research | Marketingtheorie | Marketing theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003724262