A code of ethics for social marketing? : bridging procedural ethics and ethics-in-practice
Stacy M. Carter, Christopher Mayes, Lynne Eagle, and Stephan Dahl
| Year of publication: |
January-March 2017
|
|---|---|
| Authors: | Carter, Stacy M. ; Mayes, Christopher ; Eagle, Lynne C. ; Dahl, Stephan |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 29.2017, 1, p. 20-38
|
| Subject: | Codes of ethics | practical reason | ethics | social marketing | Social Marketing | Social marketing | Ethik | Ethics | Unternehmensethik | Business ethics | Wirtschaftsethik | Economic ethics | Corporate Social Responsibility | Corporate social responsibility |