A cognitive model to predict domain-specific consumer innovativeness

Stefan Hoffmann; Katja Soyez

Year of publication:	2010
Authors:	Hoffmann, Stefan ; Soyez, Katja
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 7, p. 778-785
Subject:	Produktlebenszyklus \| Product life cycle \| Informationsverhalten \| Information behaviour \| Kundenintegration \| Customer integration \| Produktentwicklung \| New product development \| Kfz-Industrie \| Automotive industry \| Kognition \| Cognition \| Deutschland \| Germany

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