A collision of strategic orientations : entrepreneurial orientation and customer relationship orientation in a collectivist cultural context
Liem Viet Ngo, George A Shinkle, and Paul G Patterson
| Year of publication: |
2024
|
|---|---|
| Authors: | Ngo, Liem Viet ; Shinkle, George A. ; Patterson, Paul G. |
| Published in: |
Australian journal of management. - London : Sage, ISSN 1327-2020, ZDB-ID 2011797-8. - Vol. 49.2024, 2, p. 272-289
|
| Subject: | Customer relationship orientation | entrepreneurial orientation | national culture | strategic orientation | Beziehungsmarketing | Relationship marketing | Entrepreneurship | Entrepreneurship approach | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/03128962221130943 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014578067