A combined approach for segment-specific market basket analysis
| Year of publication: |
2008
|
|---|---|
| Authors: | Boztuğ, Yasemin ; Reutterer, Thomas |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 187.2008, 1, p. 294-312
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