A comment on "Balancing risk and return in a customer portfolio"
Fred Selnes
| Year of publication: |
2011
|
|---|---|
| Authors: | Selnes, Fred |
| Other Persons: | Tarasi, Crina O. (reviewed) ; Bolton, Ruth N. (contributor) ; Hutt, Michael D. (contributor) ; Walker, Beth A. (reviewed) |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 3, p. 18-20
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marktsegmentierung | Market segmentation | Portfolio-Management | Portfolio selection | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009261627