A comparative analysis of cultural value orientations for understanding sport fan motivations
Dongyoo Han, Daniel F. Mahony and T. Christopher Greenwell
| Year of publication: |
2016
|
|---|---|
| Authors: | Han, Dongyoo ; Mahony, Daniel F. ; Greenwell, T. Christopher |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 17.2016, 3, p. 260-276
|
| Subject: | Sport fan | Spectator motivation | Individualism and collectivism | Cultural value orientation | Sports marketing | Konsumentenverhalten | Consumer behaviour | Motivation | Soziale Werte | Social values | Sportmarketing | Kulturelle Identität | Cultural identity | Individualismus | Individualism | Kollektivismus | Collectivism | Sport | Sports | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-08-2016-016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011607948