A comparative analysis on the effects of perceived enjoyment and perceived risk on hedonic/utilitarian smartphone applications
Year of publication: |
2015
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Authors: | Xiang, Jun Yong ; Jing, Lin Bo ; Lee, Hyun Soo ; Choi, Il Young |
Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 15.2015, 2/3, p. 120-135
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Subject: | utilitarian smartphone application | technology acceptance model | TAM | hedonic smartphone application | perceived enjoyment | perceived risk | Innovationsakzeptanz | Innovation adoption | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Wahrnehmung | Perception |
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