A comparative study of mobile messaging services acceptance to participate in television programmes
Carla Ruiz Mafé and Silvia Sanz Blas and Juan Fernando Tavera-Mesías
| Year of publication: |
2010
|
|---|---|
| Authors: | Ruiz Mafé, Carla ; Sanz Blas, Silvia ; Tavera-Mesías, Juan Fernando |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 21.2010, 1, p. 69-102
|
| Subject: | Mobilkommunikation | Mobile communications | Fernsehprogramm | Television programme | Interaktive Medien | Interactive media | Vergleich | Comparison | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Kolumbien | Colombia | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003964396