A comparative study on marketing mix models for digital products
KanLiang Wang, Yuan Wang and JingTao Yao
| Year of publication: |
2005
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|---|---|
| Authors: | Wang, KanLiang ; Wang, Yuan ; Yao, Jingtao |
| Published in: |
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings. - Berlin : Springer, ISBN 3-540-30900-4. - 2005, p. 660-669
|
| Subject: | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003276805