A comparison between the wholesale model and the agency model with different launch strategies in the book supply chain
Hua Ke, Shujun Ye, Yutong Mo
| Year of publication: |
2022
|
|---|---|
| Authors: | Ke, Hua ; Ye, Shujun ; Mo, Yutong |
| Subject: | Agency model | Dual channel | Electronic book | Game theory | Launch strategy | Pricing strategy | Lieferkette | Supply chain | Prinzipal-Agent-Theorie | Agency theory | Preismanagement | Spieltheorie | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-021-09474-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013447625