A comparison of affective response to consumption in two contexts
Alexandra Ganglmair-Wooliscroft
Year of publication: |
2007
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Authors: | Ganglmair-Wooliscroft, Alexandra |
Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 2063724. - Vol. 46.2007, 1/2, p. 36-49
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