A comparison of college football and NASCAR consumer profiles : identity formation and spectatorship motivation
Year of publication: |
2015
|
---|---|
Authors: | Keaton, Shaughan A. ; Watanabe, Nicholas M. ; Gearhart, Christopher C. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 24.2015, 1, p. 43-55
|
Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait | Motivation | Fußball | Football | Hochschule | Higher education institution | Motorsport | Vergleich | Comparison | USA | United States |
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