A comparison of customer commitment in five sectors using the psychological investment model
Marnix S. Bügel; Abraham P. Bunk; Peter C. Verhoef
| Year of publication: |
2010
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|---|---|
| Authors: | Bügel, Marnix S. ; Bunk, Abraham P. ; Verhoef, Peter C. |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 9.2010, 1, p. 2-29
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Sozialpsychologie | Social psychology | Bank | Krankenversicherung | Health insurance | Lebensmitteleinzelhandel | Food retailing | Mobilkommunikation | Mobile communications | Kfz-Industrie | Automotive industry | Vergleich | Comparison | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003974297