A comparison of customer preference of standalone retail outlets and stores in shopping malls
K. Praveena, Shruthi Soman
Year of publication: |
2021
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Authors: | Praveena, K. ; Soman, Shruthi |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3853, ZDB-ID 2592937-9. - Vol. 7.2021, 4, p. 310-321
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Subject: | customer preference | retail outlets | satisfaction | shopping habits | shopping malls | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Einzelhandelsstandort | Retail location | Ladengeschäft | Retail outlet |
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