A comparison of full and abbreviated formats of hard laddering
Eugene Kaciak (Goodman School of Business, Brock University, Canada and Kozminski Universtity, Warsaw, Poland), Carman W. Cullen (Goodman School of Business, Brock University, Canada), Adam Sagan (University of Economics, Cracow, Poland)
| Year of publication: |
2015
|
|---|---|
| Authors: | Kaciak, Eugene ; Cullen, Carman W. ; Sagan, Adam |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 3, p. 191-214
|
| Subject: | Means-end chains | Hard laddering | Soft laddering | Abbreviated questionnaire | Cigareete smoking | Konsumentenverhalten | Consumer behaviour | Rauchen | Smoking | Meinungsforschung | Opinion poll | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412357