A comparison of humor styles in US and Mexican television commercials
Kevin W. Cruthirds; Valerie L. Wang; Yong J. Wang; Jie Wei
Year of publication: |
2012
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Authors: | Cruthirds, Kevin W. ; Wang, Valerie Lynette ; Wang, Yong Jian ; Wei, Jie |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 4, p. 384-401
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Subject: | Fernsehwerbung | Television advertising | Humor | Vergleich | Comparison | USA | United States | Mexiko | Mexico |
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