A comparison of linear and nonlinear evaluation process models
Bernard Pras and John Summers
| Year of publication: |
1975
|
|---|---|
| Authors: | Pras, Bernard ; Summers, John |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 12.1975, 3, p. 276-281
|
| Subject: | Verbraucher | Marktforschung | Kraftfahrzeugmarkt | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Angaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002666892