A comparison of online and offline gender and goal directed shopping online
Year of publication: |
September 2017
|
---|---|
Authors: | Davis, Robert ; Smith, Sandra D. ; Lang, Bodo U. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 118-125
|
Subject: | Gender | Utilitarian | Consumer | Online | Offline | Shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Geschlecht | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Internet | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel |
-
Shopping for fun or shopping to buy : is it different online and offline?
Scarpi, Daniele, (2014)
-
Supply chian equilibrium among companies with offline and online selling channels
Yu, Yugang, (2015)
-
Toufaily, Elissar, (2017)
- More ...
-
Smith, Sandra D., (2010)
-
Weighing the odds : an exploration of resistance to obesity and overweight
Conroy, Denise, (2018)
-
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana, (2016)
- More ...