A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis
| Year of publication: |
2005
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|---|---|
| Authors: | Bang, Hae-Kyong ; Raymond, Mary Anne ; Taylor, Charles R. ; Moon, Young Sook |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 22.2005, 3, p. 309-326
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