A complementary resource bundle as an antecedent of e-channel success in small retail service providers
Year of publication: |
2012
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Authors: | Cho, Yun Kyung ; Menor, Larry J. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 15.2012, 1, p. 111-125
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Subject: | Online-Handel | Online retailing | KMU | SME | Dienstleistungsqualität | Service quality | Erfolgsfaktor | Success factor | Nordamerika | North America |
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