A comprehensive approach in measuring customer value in B2B markets from the supplier's perspective

Andreas Zehetner; Tomislav Sudarevic; Ljubomir Pupovac

Year of publication:	2010
Authors:	Zehetner, Andreas ; Sudarevic, Tomislav ; Pupovac, Ljubomir
Published in:	Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance. - Aachen : Shaker, ISBN 978-3-8322-9078-8. - 2010, p. 221-232
Subject:	Lieferantenmanagement \| Supplier relationship management \| Kundenwert \| Customer value \| Lebenszyklus \| Life cycle \| Messung \| Measurement \| Bibliometrie \| Bibliometrics

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003980894