A Comprehensive Framework Examining the Issues Involved in the Distribution Channel Integration Decision
| Year of publication: |
1998
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|---|---|
| Authors: | Kelkar, Mayuresh ; Rao, C.P. ; Stassen, Robert E. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 6.1998, 3-4, p. 17-44
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