A comprehensive framework of visual elements in brand logos : content analysis of top 500 global brands
Shruti Trehan and Arti D. Kalro
| Year of publication: |
2024
|
|---|---|
| Authors: | Trehan, Shruti ; Kalro, Arti D. |
| Subject: | Brand logo | Colour | Content analysis | Design | Semiotics theory | Typeface | Visual elements | Markenführung | Brand management | Produktgestaltung | Product design | Bibliometrie | Bibliometrics | Semiotik | Semiotics | Markenimage | Brand image | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-09-2023-4720 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015173302