A conceptual framework for retro marketing in sport
Year of publication: |
September 2018
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Authors: | Scola, Zach ; Gordon, Brian S. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 3, p. 197-210
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Subject: | brand management | conceptual framework | nostalgia | retro marketing | strategic marketing | Marketing | Markenführung | Brand management | Marketingmanagement | Marketing management |
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