A conceptual framework of generative customization as an approach to product innovation and fulfillment
| Year of publication: |
2011
|
|---|---|
| Authors: | Buffington, Jack ; McCubbrey, Donald |
| Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 14653047. - Vol. 14.2011, 3 (2.8.), p. 388-404
|