A conceptual framework to understand the creation of athlete brand and its implications
Ali Hasaan and Katri Kerem, Rui Biscaia, Kwame J.A. Agyemang
| Year of publication: |
2018
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|---|---|
| Authors: | Hasaan, Ali ; Kerem, Katri ; Biscaia, Rui ; Agyemang, Kwame J. A. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 3, p. 169-198
|
| Subject: | athlete | brand | fans | loyalty | teams | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Sportler | Athletes | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Arbeitsgruppe | Team | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884695