A conceptual framework to understand the creation of athlete brand and its implications
Year of publication: |
2018
|
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Authors: | Hasaan, Ali ; Kerem, Katri ; Biscaia, Rui ; Agyemang, Kwame J. A. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 3, p. 169-198
|
Subject: | athlete | brand | fans | loyalty | teams | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Sportler | Athletes | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Arbeitsgruppe | Team | Sportmarketing | Sports marketing |
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