A conceptual model of perceived value and consumer satisfaction : a survey of Muslim travellers' loyalty on Umrah tour packages
Siti Hashan Hassan, Amin Maghsoudi and Nurul Illiyani Mohd Nasir
| Year of publication: |
2016
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|---|---|
| Authors: | Siti Hasnah Hassan ; Amin Maghsoudi ; Nurul Illiyani Mohd Nasir |
| Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 1.2016, 3, p. 215-237
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| Subject: | religious tourism | perceived value | Muslim travellers | satisfaction | loyalty | Umrah | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Religion | Dienstleistungsqualität | Service quality | Islam | Kundenwert | Customer value | Muslime | Muslims |