A conceptual model of the drivers and outcomes of mobile CRM application adoption
Michael Rodriguez (Marketing Department, Elon University, Elon, North Carolina, USA), Kevin Trainor (Marketing Department, Northern Arizona University, Flagstaff, Arizona, USA)
| Year of publication: |
2016
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|---|---|
| Authors: | Rodriguez, Michael ; Trainor, Kevin |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 1, p. 67-84
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| Subject: | Mobile marketing | Sales force management | Technology acceptance model | Technology implementation | CRM | Technology-to-performance chain | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Marketingmanagement | Marketing management | Mobile Marketing |