A Conceptual Model to Implement an Interactive and Collaborative Enterprise 2.0

To implement an interactive and collaborative Enterprise 2.0 it is important to have, inside the company, organizational and technological preconditions. In this model of advanced enterprise, internal workers must collaborate among themselves to communicate with all external subjects of the supply chain for achieving business goals. The implementation process is a critical and complex procedure that requires a strategic plan in the introduction and adoption of the innovation. In this paper the single actions to follow, for the implementation of the new model of business, with all determinant factors and variables, are described.