A conceptual study on insights into using "selfie" as a marketing tool by companies : catching the young minds
B. Naresh, D. Bhanu Sree Reddy
| Year of publication: |
2019
|
|---|---|
| Authors: | Naresh, B. ; Reddy, D. Bhanu Sree |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 19.2019, 1, p. 101-108
|
| Subject: | marketing strategy | social media marketing | selfie campaigns | selfie | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2019.099757 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012098576