A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

by Erik Mooi, Marko Sarstedt

1 Introduction -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & Anova -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- 10 Communicating the Findings -- References

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Year of publication:	2011
Authors:	Mooi, Erik A.
Other Persons:	Sarstedt, Marko (contributor)
Publisher:	Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg
Subject:	Marktforschung \| Market research \| Statistische Methode \| Statistical method \| Statistik \| SPSS \| IBM SPSS Statistics 19 \| Deskriptive Statistik \| Regressionsanalyse \| Multivariate Analyse
Description of contents:	Table of Contents [external.dandelon.com]

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A concise guide to market research. - Berlin : Springer, 2011. - XX, 307 S.

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