A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Marko Sarstedt; Erik Mooi
| Year of publication: |
2014 ; 2nd ed.
|
|---|---|
| Authors: | Sarstedt, Marko ; Mooi, Erik A. |
| Publisher: |
Berlin : Springer |
| Subject: | Marktforschung | Market research | Statistische Methode | Statistical method | Statistik | SPSS |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
Vorgänger:
A concise guide to market research. - Berlin : Springer, 2011. - XX, 307 S.
Erscheint auch als (Online-Ausgabe):
Sarstedt, Marko *1979-*. A Concise Guide to Market Research, 2nd ed. 2014. - Berlin, Heidelberg : Springer, 2014. - Online-Ressource (XXII, 347 p. 119 illus, online resource)
Persistent link: https://www.econbiz.de/10010393008