A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Erik Mooi ; Marko Sarstedt
| Year of publication: |
2011
|
|---|---|
| Authors: | Mooi, Erik ; Sarstedt, Marko |
| Publisher: |
Heidelberg [u.a.] : Springer |
| Subject: | Marktforschung | Statistik | SPSS |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XX, 307 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-642-12540-9 |
| Source: |
Persistent link: https://www.econbiz.de/10009600558