A Conjoint Approach to Multipart Pricing
| Year of publication: |
2008
|
|---|---|
| Authors: | Iyengar, Raghuram ; Jedidi, Kamel ; Kohli, Rajeev |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 2, p. 195-210
|