A Conjoint-Based Product Designing Procedure Incorporating Price Competition
Year of publication: |
1994
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Authors: | Choi, S.Chan ; DeSarbo, Wayne S. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 11.1994, 5, p. 451-459
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