A consumer demands-resources model of engagement : theoretical and managerial contributions from a cross-validated predictive ability test procedure
Fanny Capeau, Pierre Valette-Florence, Véronique Cova
| Year of publication: |
2024
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| Authors: | Capeau, Fanny ; Valette-Florence, Pierre ; Cova, Véronique |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 177.2024, Art.-No. 114619, p. 1-20
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| Subject: | PLS-SEM | Conservation of resources theory | Consumer engagement | Consumer resources | Cross-validated predictive ability test (CVPAT) | Makers | Konsumentenverhalten | Consumer behaviour | Schätztheorie | Estimation theory | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114619 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014551492