A Consumer Perspective on Foreign Market Entry: Building Brands Through Brand Alliances
Year of publication: |
1999
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Authors: | Voss, Kevin E. ; Tansuhaj, Patriya |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 11.1999, 2, p. 39-58
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