A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Year of publication: |
2019
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Authors: | Colton, Deborah A. ; Poploski, Sharon P. |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 4, p. 609-630
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Subject: | blogging | corporate blogging | Corporate communications | credibility | qualitative | Öffentlichkeitsarbeit | Public relations | Web 2.0-Technologien | Web 2.0 technologies | Glaubwürdigkeit | Credibility | Interne Kommunikation | Internal communication | Social Web | Social web | Kommunikation | Communication |
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