A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions
| Year of publication: |
2002
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|---|---|
| Authors: | Stafford, Marla Royne ; Stafford, Thomas F. ; Day, Ellen |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 31.2002, 2, p. 17-36
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