A contingency model for studying R&D-marketing integration in NPD context
| Year of publication: |
2002
|
|---|---|
| Authors: | Lu, Iuan-yuan ; Chang, Tsun-jin |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 559787. - Vol. 24.2002, 2-3, p. 143-164
|