A critical account of the process of branding : towards a synthetis
Ayman El-Amir; Steve Burt
| Year of publication: |
2010
|
|---|---|
| Authors: | El-Amir, Ayman ; Burt, Steve |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 10.2010, 1, p. 69-86
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853167