A critical incident approach to consumer response in the smartphone market : product, service and contents
Year of publication: |
August 2017
|
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Authors: | Oh, Yoonsun ; Oh, Jungsuk |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 15.2017, 3, p. 577-597
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Subject: | Critical incident technique | Loyality | Word-of-mouth | Smartphone | Structural equation analysis |
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