A cross-country study of signals of brand quality
Year of publication: |
2011
|
---|---|
Authors: | Agrawal, Jagdish ; Grimm, Pamela E. ; Kamath, Shyam J. ; Foscht, Thomas |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 5, p. 333-342
|
Subject: | Produktqualität | Product quality | Markenführung | Brand management | Markenimage | Brand image | Signalling | Markenartikel | Brand | Welt | World |
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