A Cross‐cultural Comparison of Attitudes Towards and Usage of Credit Cards

A comparison of attitudes towards credit cards and purchase behaviours reveals some major differences between French and English Canadians. The determinants of frequency of usage are identified for both groups and reveal five attitudinal factors. Finally, it is shown that increased income does not lead to convergence of the two subcultures.

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Year of publication:	1988
Authors:	Chebat, Jean‐Charles ; Laroche, Michel ; Malette, Helen
Published in:	International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 6.1988, 4, p. 42-54
Publisher:	MCB UP Ltd
Subject:	Canada \| Consumer Attitudes \| Credit Cards

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb010837 [DOI]
Source:	Other ZBW resources

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