A cross-cultural comparison of Internet buying behavior: Effects of Internet usage, perceived risks, and innovativeness
| Year of publication: |
2003
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|---|---|
| Authors: | Park, Cheol ; Jun, Jong-Kun |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 20.2003, 5, p. 534-553
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