A cross-cultural study on the effects of envy-evoking ads
Year of publication: |
2022
|
---|---|
Authors: | Ahn, Sowon ; Jo, Myung-Soo ; Sarigollu, Emine ; Kim, Chang Soo |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 4, p. 506-525
|
Subject: | advertisement | celebrity endorsement | culture | envy | self-construal | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity | Werbung | Advertising | Vergleich | Comparison | Neid | Envy |
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