A Cross-Functional Approach to Evaluating Multiple Line Extensions for Assembled Products
| Year of publication: |
2001
|
|---|---|
| Authors: | Ramdas, Kamalini ; Sawhney, Mohanbir S. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 47.2001, 1, p. 22-36
|